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Getting Started with Figma: Using Design Principles

Writer's picture: Lena SernoffLena Sernoff


When creating a design, there are a few fundamental principles that should be considered to ensure that it is both visually appealing and effective. In my recent Figma presentation design, I used the following five principles of design to create a cohesive and engaging design:

  1. Balance: The principle of balance refers to the distribution of visual weight within a design. By using a balanced layout in my presentation design, I was able to create a sense of stability and symmetry, which can help to keep the viewer's attention focused on the content.

  2. Unity: Unity is the principle of design that refers to the harmonious integration of all design elements. In my presentation design, I used consistent gray colors, and rectangle shapes to create a sense of visual unity that helped to tie the design together and convey a cohesive message.

  3. Contrast: Contrast is the principle of design that refers to the use of opposing visual elements, such as light and dark, to create visual interest. In my presentation design, I used contrasting gray colors and various rectangle sizes to create a hierarchy of information and draw the viewer's eye to key points.

  4. Repetition: Repetition is the principle of design that refers to the use of repeating visual elements, such as shapes or patterns, to create a sense of continuity and visual interest. In my presentation design, I used repeating shapes and patterns in the background to create a cohesive visual theme that helped to tie the design together.

  5. Pattern: The principle of pattern refers to the repetition of visual elements in a deliberate and predictable way. In my presentation design, I used a repeating pattern of stars to create a sense of movement and flow that helped to keep the viewer engaged and focused on the content.

By incorporating these five principles of design into my presentation, I was able to create a visually appealing and effective design that helped to communicate my message clearly and effectively.


Figma File:


Sources:

ChatGPT, May 5th


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