Hi, I'm Lena Sernoff

I come from

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• I come from a liberal artist village in Northern Israel.

• I come from an all women's historical college education (Smith College) with a strong foundation built on gender equality, feminism and social justice.

• I come from tech and business and have seen the corporate side of things.  

• The fears that drove me into journalism is that not all narratives are depicted in a fair and unbiased way.

• The fascinations that drove me into journalism is that through the digital web and your well informed and researched opinion you can help shape someone's reality and help change their outcomes for the better - because of the words you chose and the way you helped present reality.

• I believe good journalism helps turn on a light bulb for someone, to see things in a new way, to help close knowledge gaps and the most satisfactory part is hearing your content has helped someone be better informed and improve their life for the better.
  
   

Things I'm currently thinking about:

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• The future of AI and its impact on culture, society, and the workforce (especially content creation and journalism). How will these new personal assistants empower us?

• NLP and Positive psychology and how changing harmful thinking patterns can transform your well-being. Why have our brains learned such negative self talk? We need more gyms for the mind.

• The shift in discussing in understanding mental health and its treatments. How has the stigma really changed? How do we respond to people sharing their stories? Do we have the right tools to respond to a personal mental health crisis story?

• Careers and fulfillment across income, impact and appreciation in the workforce. Why do we get shoved into choosing between meaningful lower-paying jobs and stressful high-paying jobs?

• Cultural norms and the role religion and upbringing play in spiritual practices, community building and the sense of belonging. When do religious practices confine and when do they open us to the unimaginable?
  
   

Things I keep in mind as I grow personally and professionally:

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1. Always be learning (anything!).

2. It's not always as complex as it seems - remember "effortless action."

3. Everyone was a beginner at first, so just get started.

4. Gratitude attitude - change every negative thought with "but I have to say I am really grateful for_" and see your life improve.

5. Anything you can dream of you can make happen. Many roads lead to Rome, sometimes you just need to take the road less traveled or hell with it, build your own damn road.